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This founder seeks to create a mobile game without succumbing to intrusive advertising – TechCrunch

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Welcome back to Found where we learn the stories of startups.

Thor Friedrickson, as Jordan calls him, is a variant of mobile gaming. With megavirus games like Trivia Royale and QuizUp, he knows the secret sauce for creating a popular game, but the code he hasn’t cracked is how to make a super-profitable game. Thor joined us on Found Live to talk about the pitfalls of advertising in mobile gaming, why the gaming experience will always be his number one priority, and what he is preparing with his next company Rocky Road Inc.

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