Reliance Brands Ltd collaborates with Italian Tod’s SpA on a luxurious lifestyle. Thanks to this long-term franchise agreement, RBL has become the official seller of the brand in all categories including shoes, bags and accessories in the Indian market.
Tod’s has been operating in India since 2008 with mono-branded stores in DLF Emporio, New Delhi and Palladium, Mumbai and Ajio Luxe’s multi-brand e-commerce platform. Management of existing channels will be taken over by Reliance Brands Limited, and emphasis will be placed on enhancing the brand’s potential in the marketplace and strengthening its digital presence.
“Combining great craftsmanship with a desire to innovate for new consumers, Tod’s has created for itself a unique space on the global luxury front. A name that evokes images of luxurious leather and soigné materials, we are excited to work with the brand to maintain its core values of exceptional quality, craftsmanship and light elegance in the Indian market ”. said Darshan Mehta, MD with Reliance Brands Limited.
“We are excited to work with the country’s leading luxury retailer, as we believe that our shared passion for quality and a modern and sophisticated lifestyle will enable us to reach the full potential of this important partnership.” said Carl Albert Beretta, general manager of Tod’s.
RBL is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in the luxury and premium segments in fashion and lifestyle. Over the past five years, RBL has also invested in the creation and operation of home-grown Indian design brands.
The current portfolio of partnerships with brands includes Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathore, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, Tumi, Versace, Villeroy & Boch and West Elm. Today RBL has 1937 doors divided into 732 stores and 1205 stores in India.
May 09, 2022