Growth in the Chinese and Indian smartphone markets has slowed significantly in the first three months of 2022, and a new report highlights similar challenges now emerging in the United States.
The iPhone accounted for almost half of all smartphone sales in the United States
So far Counterpoint research decided not to share the number of deliveries to the US smartphone market in the first quarter of 2021, it is reported that sales decreased by 6% compared to the same quarter of 2021. This slowdown can be attributed to three main factors: lack of incentive money, declining demand for smartphones premium after the holiday season and long supply constraints affecting 4G LTE and 5G devices. In addition, it should be noted that much of the fall in the U.S. smartphone market has been centered around the iPhone, which has lost much of its market share after stronger performances by its competitors.
Samsung has achieved the highest market share since 2014
The second most popular brand in the US continues to be Samsung. In the first three months of the year, it managed to increase its market share and reduce the gap with Apple, while the two companies control a combined share of 75%. Samsung alone accounted for an impressive 28% of all smartphone shipments in the market, representing the highest market share in nearly a decade – from the first quarter of 2014, to be exact. This success is due to Galaxy S22 series and an updated Galaxy A line. A recent report revealed that the Galaxy S22 Ultra was Samsung’s best-selling phone in operator stores in February, while the Galaxy S22 and S22 + followed.
Motorola, Google and OnePlus have doubled their market share
Despite the dominance of Samsung and Apple, the biggest winners this year were smaller brands such as Motorola and Google, as well as OnePlus and TCL.
Similarly, OnePlus saw that demand for its smartphone grew by 21% thanks to T-Mobile’s continued success with low-end smartphones. Interestingly, the flagship OnePlus 10 Pro experienced a rather disappointing launch in the US.
Last on the list is TCL, whose market share tripled from 1% to 3% by the end of March. Last year, it was badly affected by supply restrictions, but has since managed to recover through a T-Mobile distribution deal with Metro.