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Isuzu breaks historical sales record

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Isuzu Australia Limited (IAL) has bettered its all-time truck sales record with two months to go in the announced calendar year.

The same record was achieved by the brand only last year.

Despite the economic and supply chain disruptions, Isuzu Trucks had a record-breaking 2021, setting a new high watermark of 10,175 truck deliveries at the end of December.

This trend continues unabated, with Isuzu’s internal sales figures showing that the 10,175 mark has been surpassed as of mid-October 2022, another all-time sales record for the country’s number one truck brand.

Isuzu Trucks ended September 2022 with 9,642 year-to-date sales, a 32 percent year-over-year increase.

The brand also improved its market share compared to the same period in 2021, according to official market data from the Truck Industry Council, with 29.9 percent of all trucks sold bearing the famous Isuzu badge.

Isuzu’s share for the same period in 2021 was 24 percent.

The Japanese truck maker continues its dominance in the light truck segment as of the end of September, with 5,492 units sold, a 46.5 percent year-to-date share, and a 30 percent increase in sales volume.

This is almost 1,300 units more than during the same time in 2021.

In the medium truck category, Isuzu Trucks is once again in first place with 2,665 units sold, representing a 45.2 percent share in one of the most competitive segments in the market.

Isuzu once again increased share and volume here, with sales about 28 percent ahead of 2021 figures and share up from 39.5 percent.

At the tough end, Isuzu continues to hold firm in third place at the end of September with 1,485 units sold for a 14 percent share and sales growth of more than 50 percent.

Isuzu’s 4,500kg gross vehicle weight (GVM) light-duty models, including the NLR, NLS, NNR, NPR and NPS variants, continue to play an important role in the company’s continued success.

“As an indication of how well these models are being received by Australian businesses, we see Isuzu delivering 310 units in September 2021,” said Les Spaltman, head of sales at IAL.

“Compare that to the same period this year and we delivered 572 trucks,” he said in a statement.

Isuzu’s recently updated F-Series 6×2 and 6×4 range, including FVM and FVL, FVZ and FVY variants, continues to perform well with Australian workers, the company says.

“We have worked hard to ensure that these models continue to meet the requirements for all types of business operations, and especially in those cargo and logistics tasks that are in huge demand at the moment,” Spaltman said.

“We’ve raised the bar when it comes to safety, comfort and user experience across our range of medium and heavy duty vehicles, so it’s great to see consistent sales performance across this model group over the past 12 months.”

Spaltman said the unprecedented achievement is a tribute to the fierce loyalty of Isuzu customers and the hard work of the Isuzu dealer network.

“We are very proud of this unprecedented result and it really is a testament to our thousands of customers who have braved the bumps with us and stuck with the brand through the tough times,” he said.

“I can’t let this milestone pass without a big thank you to our amazing Isuzu dealer network, whose hard work and commitment to customer service have made this record-breaking run a reality for the second year in a row.

“These achievements do not happen by themselves, there is a huge amount of work behind the scenes to get the product into the country, process it and then send it to our dealerships. For this, I am very grateful to the IAL team.”

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