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Ilona Maska’s report for Twitter promises to almost triple advertising revenue, create a business with a subscription of $ 10 billion: the report


Elon Musk told potential investors in his deal with Twitter Inc. that he would seek to triple the company’s advertising revenue and set up a $ 10 billion-a-year subscription business for six years, the report said Friday.

The New York Times reported Friday afternoon This week, Musk shared with potential investors, including financial forecasts for Twitter
which he agreed to buy and take into private hands for $ 44 billion. Tesla Inc.

executive director announced several investors who together pledged $ 7 billion earlier this week.

The news organization did not publish a real deck, but reported on several aspects of it. For example, Musk reportedly sees Twitter record $ 26.4 billion in revenue in 2028, thanks to $ 12 billion in advertising revenue and $ 10 billion in subscription revenue.

In 2021, Twitter’s revenue was $ 5.08 billion, with $ 4.51 billion coming from advertising and the rest from data licensing and other efforts. Twitter launched its Twitter subscription Blue last summer, but his earnings report for the first quarterexecutives said non-advertising revenue fell 5% from the same period last year, even after the removal the MoPub business they sold.

According to the report, Musk told investors he expects a free cash flow of $ 3.2 billion in 2025 and $ 9.4 billion in 2028. Last year, Twitter had a negative free cash flow of nearly $ 200 million, according to FactSet, but the figure was positive in 2019 ($ 892.9 million, a record for the company) and 2020 ($ 272 million).

Earlier this week, This was reported by the Wall Street Journal that Musk told potential investors that he could see the organization of the initial public offering for Twitter in just three years, based on anonymous sources.

Twitter’s board accepted Mask’s offer of $ 54.20 per share for the company, but shareholders still have to vote on the deal, which will also have to meet other hurdles to close. It is expected to be closed by the end of the year.

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