Alphabet Inc, the owner of Google’s ubiquitous search engine, has expressed interest in bidding for Indian Premier League, or IPL, to join the ranks of half a dozen media giants fighting for the coveted asset in crazy cricket India.
The American technology company, which also has a website to broadcast YouTube videos, has purchased tender documents from the Cricket Control Board of India, or BCCI, according to people familiar with the matter, who asked not to be named. The information is not publicly available. .
According to an acquaintance, the documents were bought by a group of TV channels from South Africa SuperSport.
Amazon.com Inc., Walt Disney Co., billionaire Mukesh Ambani Reliance Industries Ltd., Sony Group Corp., homegrown Zee Entertainment Enterprises Ltd. and fantasy sports platform Dream11 have also expressed interest in purchasing the information documents from BCCI, Bloomberg reported earlier.
Google’s interest in India’s top cricket league global media rights is intensifying the fight for the sporting event, which has become the third largest in the world, second only to the Premier League and the National Football League in terms of viewership. According to BCCI estimates, last year’s edition of IPL brought in 600 million viewers, highlighting the huge media impact that this event represents in India’s highly competitive entertainment market.
BCCI and a YouTube representative in India declined to comment.
BCCI, the governing body of sport in India, which estimates the IPL at around $ 7 billion, will be auctioning its broadcasting and live broadcast rights for 2023-2027 starting June 12th. Purchasing application documents does not result in a specific offer and firm people may decide not to bid.
The fascination with IPL media rights, considered by some to be the Cricket Super Cup, will allow companies to access hundreds of millions of eyes and increase advertising revenue.
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