Forbes has been actively following this iPhone 15 leaks and updated readers on the latest design and feature news. This has been the story for all the previous iPhones, Forbes already told everyone months before the release what the next iPhone will be. According to analyst Forbe Ming-Chi Kuo, Apple will replace the physical volume and power buttons on the premium iPhone 15 models with solid-state (non-moving) buttons that provide feedback via haptic motors. And we already know its code name.
Another leak from anonymous ShrimpApplePro suggested a similar idea when they tweeted that Apple was working on “iPhone without a physical button”. Code name of the project “Bongo”. Kuo came forward to defend his information as;
“My latest investigation shows that the volume button and power button of the two new high-end iPhone models iPhone 15/2H23 may have a solid-state button design (similar to the home button design of the iPhone 7/8/SE2 and 3) to replace the physical/mechanical button design,
Kuo says Apple will fit the bill Taptic engines (the company’s branding for haptic motors) on the inside left and right sides of the new iPhones, which provide force feedback so users feel like they’re pressing physical buttons. Interestingly, Kuo says that he also expects premium Android smartphones to adopt this design soon.
Will the iPhone 15 have USB-C?
Mark Gurman has thrown his weight behind USB-C coming to the iPhone 15 range and described how Apple will introduce the switch to customers.
“While Apple seems resentful that the government is interfering with its product roadmap, the move from Lightning to USB-C is actually good for consumers,”
While Apple hasn’t specifically confirmed that it will fix the USB-C port on the new iPhones, Gurman says that they will indeed be coming to the iPhone 15 models, given that it will be for the full range and not the Pro/Ultra exclusive, as some leaks claim.
“You can bet that when Apple announces the iPhone 15, the changes won’t be described as government intervention. It will be introduced as a way to simplify charging on iPhone, iPad and Mac.”
Surprisingly, in Nov super tweet Display specialist Ross Young told his premium subscribers that;
“Apple has not yet finalized the display selection for the SE4. 6.1-inch OLED displays from 2 vendors are believed to be under consideration, as well as 5.7-6.1-inch LCD displays from 2 vendors.”
Apple is known to work generations ahead, so the fact that the company is still considering something as fundamental as the size of its next iPhone SE is highly unusual. That being said, I suspect I know why. Booming sales of the huge 6.7-inch iPhone Pro Max models, combined with poor sales of the 5.4-inch iPhone Mini range (which led to its cancellation) convinced the company. But poor sales of the iPhone 14 forced them to cut production of the iPhone 14.
It shouldn’t have happened. The combination of a large screen and a long-lasting battery at a (relatively) affordable price has led many, including myself, to predict that the iPhone 14 Plus will be the best-selling model of the iPhone 14. Instead, Apple is torn between lower-budget LCD options and a 6.1-inch OLED . The latter could further reduce sales of the low-end iPhone 14 and iPhone 14 Plus after they were already tied to the high-end by customers opting for the Pro models, where the price difference is reduced when spread over a 2-3 year carrier contract.
So Apple has a lot to think about. What’s more, in the following super sweet message, Yang said that the company won’t release the iPhone SE4 until 2024, it still has time to evaluate the long-term sales of all iPhones before making a decision.
The decision has significant implications because Apple may have gotten its product segmentation strategy wrong for the first time in years. The strategy also cast doubt on the positioning of other lines, including the entry-level and pro-level iPads and the entry-level MacBook Air M1 against its successor, the M2.
In fact, I wouldn’t be surprised if the delay in shipping the M2 MacBook Pro isn’t because the company is rethinking how it will position the M1 models in general: keep selling them at a discounted price like the M1 MacBook Air and risk further cannibalization or outright replace models. This is a growing problem across many product lines that Apple needs to address.
Although this concept sounds strange, it makes sense. Apple has a lot of experience with touch engines, having successfully pulled off this trick of touch spoofing with MacBook touchpads since 2015. The company also reduced the number of touch engines to introduce “3D Touch” on the iPhone 6S, but failed to make its functionality intuitive. killing this feature from iPhone 11.
This was a rare example of Apple making great hardware but unable to find a software application, so bringing it back seems fitting. Moving parts also carry a higher risk of failure, so the transition should increase reliability and reduce repair costs. It can also increase water resistance. The technology could even be expanded to offer DualSense-like feedback in games, given that the motors will be on both sides of the phones.