The FIFA series ends in 30 years. EA confirmed that from 2023 there will be a rebranding of its premier football game at EA Sports FC. This means that FIFA 23 will be the last part to bear this title. EA executives have been quoted as saying that the FIFA brand may be holding back the series because of the baggage that comes with it. So it’s no surprise that this is finally destroying the association.
However, the name FIFA will return to video games in the future. Following the news that EA would not renew its licensing agreement, FIFA said it was investigating work with another developer to create “the only real real game.”
EA will rename the FIFA series to EA Sports FC
EA has been reviewing FIFA licenses since last year, and the company seems to have decided it’s not worth it. According to the New York Times, FIFA has sought to double licensing fees to $ 2.5 billion over the next decade. However, while money was a factor, EA says it wasn’t his main concern.
This was reported by VGC that EA CEO Andrew Wilson made statements at an internal general meeting in November 2021 that hinted at difficulties in working with FIFA. For example, some brands, such as Nike, cannot be represented due to FIFA’s association with Adidas, and the introduction of new game modes is difficult because they must be pre-approved by FIFA.
Not to be outdone, FIFA has responded to an announcement that EA is changing the name of the series to EA Sports FC. It says discussions are underway with game publishers, investors and media companies to develop a new FIFA game for 2024. The President of FIFA 2021 said:
I can assure you that the only real real game called FIFA will be the best available to gamers and football fans. The FIFA name is the only global original name. FIFA 23, FIFA 24, FIFA 25 and FIFA 26 and so on – a constant – is the name of FIFA, and it will remain forever and will remain the BEST.