The Kannada film Kantara, directed and written by Rishabh Shetty, hit the screens a few weeks ago. Since then, there has been no stopping the film, which has received rave reviews from both audiences and critics. While the film has had its share of problems, Kantara has been holding strong at the box office, adding to its total collections with each passing day. In fact, some praised Rishabh Shetty and hailed the film as a masterclass in filmmaking. Surprisingly, the film not only managed to survive but also beat the competition from Bollywood films Ram Sethu and Thank God. If that wasn’t enough, according to Aamir Khan’s box office formula, Kantara is currently a bigger success than 3 Idiots, Baahubali 2 – The Conclusion and even PK.
According to Aamir Khan’s formula, “To measure the success of a film, you need to see the weekend numbers and compare them to the overall collection. How 3 idiots made Rs. 40 crore over the weekend and the total business was Rs. 202 crores, so the weekend multiplied by 5 is the behavior of the film, which is very good. It shows that people go again and again to watch the movie. If a teen film has 100 crores or a total of 200 crores, then that film is not good.”
In this report, during the comparison, we enter the metric – multiple weekends and lifetime. According to this comparison, a higher multiple indicates strong content and therefore longevity in theaters, which in turn translates to more attendance in subsequent weeks.
Interestingly, Kantara, which has managed to enter the top 10 films with the highest weekend to life ratio, claims the eighth spot with a multiple of 5.13, which is higher than previous releases like 3 Idiots (4.99), AndhaDhun (4.97), Baahubali 2 – The Conclusion (3.99), PC (3.57). Compared to the South films that were dubbed, Kantara fared better than SS Rajamouli’s magnum opus RRR (3.63).
Click click for the full list of films with the highest weekend multiples of Lifetime here.