The Internet and Mobile Marketing Association of the Philippines (IMMAP) DigiCon, the premier event for the Philippine marketing, advertising and digital industry, is back this year with a new theme: DigiCon Valley, which will be held from October 10 to 14, 2022.
Celebrating innovation, problem-solving and entrepreneurial spirit, DigiCon Valley looks ahead to what will be a watershed moment in the country’s startup scene: an increase in investment for Philippine firms in the next three years, far more than any other industry received in the last five years combined.
Four program tracks will set the digital agenda for brands and in turn open doors for those in the digital space to connect with Philippine businesses:
1. Launch pad who will discuss tools and techniques for digital excellence
2. Hypergrowth which will boost digital skills and showcase the growth stories of the most successful startups
3. A breakthrough which will teach digital strategy and how to think like an innovator
4. Enterprise it will be a timeline of what it means to be a digital organization
To give a preview of the upcoming conference, the IMMAP DigiCon Committee attended a press launch held at The Astbury in Poblacion on August 31. IMMAP DigiCon co-chair Denise Haak officially introduced the theme and program tracks to guests and sponsors. .
IMMAP DigiCon Co-Chair Trish Elamparo-Esteban also highlighted the program’s focus and introduced this year’s keynote speakers, including The Huffington Post Founder Arianna Huffington; Rappler Founder and first Filipino Nobel Peace Prize Laureate Maria Ressa; world-renowned marketing expert and scholar Mark Ritson; Design Sprint inventor Jake Knapp; and Dole Sunshine Company’s award-winning Global Marketing Director Rupen Desai.
Ritz Tan, who leads one of the IMMAP DigiCon programs, also discussed a new addition to this year’s event, After Hours. While the conference itself will be virtual, after the business day there will be nightly in-person networking sessions that will allow attendees to meet each other and make business connections.
For more information on IMMAP DigiCon Valley 2022, visit our official website at www.digicon.com.phand follow their social media pages Facebook, Twitterand Instagram.
IMMAP DigiCon Valley 2022 is in association with Angkas and we would like to thank the following:
Platinum sponsors: Manulife Philippines, Share Treats and TikTok
Golden sponsors: Invest in Women, Australian Government Initiative, Grab Ads, Kroma Entertainment, McDonald’s Philippines and Meta Philippines
Silver sponsors: Digital Turbine, Hepmil Philippines and Metrobank
IMMAP DigiCon also thanks its media partners:
Platinum Media Partners: Manila Broadcasting Company and Rappler
Gold Media Partners: CNN Philippines, Manila BulletinAGC Power Holdings, Podcast Network Asia, The New Channel and The Asian Parent
Silver Media Partners: BusinessWorld, Inquirer.NetKroma Entertainment and The Philippine STAR
Partners of the event: Creators and Influencers of the Philippines (CICP), Endeavor and Kickstart Ventures
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