This year’s Samsung Galaxy S23 Plus could be the last phone in the line, with rumors that Samsung plans to drop the Plus variant from the line next year.
Elect published a report claiming that Samsung will release only two flagship phones in early 2024: the Samsung Galaxy S24 and the Samsung Galaxy S24 Ultra. Missing from this duo is the Samsung Galaxy S24 Plus, an oversized version of the standard Galaxy S24.
According to the South Korean site, this reduction to dual releases reflects “polarization in the flagship product market” (via machine translation) as well as “stagnation in the entire smartphone market.”
Taking it a bit further, market research firm GfK said global smartphone sales fell well below a peak of 1.47 billion units in 2018, the year after Samsung introduced its first Plus model. Only 1.23 billion smartphones were sold last year.
One of the big sub-category failures in all of this has been the plus-size phone, as the consumer opts for either more affordable smaller flagships like the Samsung Galaxy S22 and iPhone 14, or luxury super-sizes like the Samsung Galaxy S22 Ultra and iPhone 14 Pro Max .
The report states that Samsung Galaxy S22 Plus made up just 17% of all Galaxy S22 sales last year, compared to 38% for the Galaxy S22 and 45% for the Galaxy S22 Ultra.
Samsung is also said to be looking to scale back its entry-level A series, potentially ditching the Galaxy A2. Last month, we reported on claims that Samsung plans to ditch the Galaxy A74 and revive the Fan Edition lineup with Samsung Galaxy S22 FEwhich would seem to confirm the idea of a polarized market for flagship phones.
Take full advantage of the Samsung Galaxy S23 Plus when it launches on February 1st. This may be the last of the line, at least for a few years.