It can be difficult to get your hands on iPhone 14 Pro or iPhone 14 Pro Max this Christmas, and reportedly production issues could lead to severe shortages.
According to a respected Apple analyst Ming-Chi KuoApple will ship 15-20 million fewer iPhone 14 Pro and iPhone 14 Pro Max phones than expected in the last quarter of the year.
This is a direct result of labor protests at the Hon Hai/Foxconn iPhone factory in Zhengzhou, China due to restrictive Covid policies. Workers at the plant were reportedly forced to live on site to contain the virus outbreak.
The resulting protests reportedly severely curtailed Apple’s production plans, leading to a 20% shortage of available units for the holiday period. Despite efforts to outsource production to cover the shortfall, deliveries for the December period “were still significantly lower than expected” as a result.
Bulk shipments may not begin in earnest until late December at the earliest, which will obviously lead to many (admittedly rather extravagant) Christmas gift plans.
This will hit Apple’s earnings hard in the fourth quarter, given the high-priced (and thus highly profitable) nature of the iPhone 14 Pro line. Kuo believes that it can get 20 to 30%.
As you might have noticed if you’ve bought one of Apple’s premium smartphones recently, getting an iPhone 14 Pro or iPhone 14 Pro Max is already quite difficult. Today’s iPhone 14 Pro checkout process on Apple’s online store revealed an estimated delivery date of January 4th.
an apple warned customers Earlier in November, they needed to pre-order their iPhone 14 Pro immediately if they wanted to receive it before Christmas amid ongoing shortages. It certainly now looks like you’ll be waiting for Apple’s best smartphone until the new year.