Home Gadgets Famous TikTok family Charlie and Dixie D’Amelio expand their empire • TechCrunch

Famous TikTok family Charlie and Dixie D’Amelio expand their empire • TechCrunch


Why work with brands like Hollister and Dunkin’ Donuts when you can just sell your own clothes and coffee?

For most influencers, this isn’t a big deal – you need serious capital and a dedicated audience to produce high-quality products that sell well. But the D’Amelio family aren’t just social media people. Thanks to the highest-paid TikTokers Charlie and Dixie D’Amelio, who earned nearly $30 million together last year, the D’Amelio family is launching D’Amelio Brands.

D’Amelio Brands will bring in a famous family that includes parents Mark and Heidi to develop the product. Instead of sponsoring other companies’ products, they plan to produce their own fashion, beauty and lifestyle items. The company is launching with $6 million in seed capital, appointing Richard Rosenblatt — also an investor — as a co-founder. In accordance with LinkedInRosenblatt is a member of Cameo’s board of directors and co-chairman of Tom Brady’s Autograph, a celebrity NFT platform. He was also apparently the chairman of MySpace in 2004, before Charlie and Dixie could even use the social Internet.

Like most social media personalities, D’Amelio knows that the life cycle of an influencer doesn’t last forever, even if you’re one of the biggest stars.

“We know nothing lasts forever – there will be ups and downs,” said Charlie D’Amelio Forbes. But it seems that the family is trying to stretch their fame and money as far as possible, cashing in on their popularity at the moment.

The D’Amelios have already turned to entrepreneurship to turn their fame into what they hope will be a long-term source of wealth. The family supported a package of social programs Lightsin which they own capital as well Step, a banking service aimed at teenagers. They even launched a venture fund called 444 Capital with a $25 million fund aimed at high-growth startups.

Other investors in D’Amelio Brands include Apple SVP Eddie Cue, Lions Gate CEO John Feltheimer, Fanatics CEO Michael Rubin, Clothia CEO Alena Silenac and others.

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