A new report shows that the global smartphone market shrank by a sharp 17% year-on-year during the fourth quarter of 2022.
Canalys Research released a market report on the performance of the smartphone industry in 2022, and it’s not a very good read. “Smartphone vendors faced difficulties in a difficult macroeconomic environment during 2022,” Canalys Research analyst Runar Bjorhøde said. “Fourth Quarter Marks Worst Annual and Fourth Quarter in Decade.”
So it wasn’t a great quarter for any smartphone maker, but Apple fared better than the rest. The iPhone maker reclaimed the top spot from Samsung with 25% of the market, compared to Samsung’s 20% share. This is Apple’s highest quarterly market share in history.
Despite this, it is worth noting that in the fourth quarter, Apple launched its main direction of four directions iPhone 14 while Samsung released its more niche foldable duo, the Samsung Galaxy Z Fold 4 and the Flip 4. Samsung’s biggest seller is likely to be the low-end Galaxy S23 line, which won’t go on sale until next month.
Indeed, Samsung maintained its position as the world’s largest smartphone manufacturer throughout 2022 with 22% of the market compared to Apple’s 19%. Smartphone shipments fell 11% year over year to less than 1.2 billion units.
Despite these mixed successes and overall sales declines, it’s still very much an Apple and Samsung market. Third-placed Xiaomi represented only 11% of the Q4 market and 13% of the total smartphone market in 2022.