With the launch of Stray this July, we watched the PlayStation community fall in love with BlueTwelve Studio’s realistic feline hero. But the cat’s physics and tap-to-meow technology weren’t just for gamers – your pets loved it, too! We saw the real-life reaction on social media as cats and dogs alike ran up to the screen, wondering how this very real cat got there.
Given the excitement, we reached out to the American Society for the Prevention of Cruelty to Animals (ASPCA) to see how we can turn player support of this beloved indie cat game into support for real pets in need. Along with a $25,000 donation to the organization, we’d love to create a digital photo book of your pets sharing their love of Stray.
In this regard, we are pleased to announce a new social media initiative called Stray reactions. Here’s how it works:
How to participate
Starting today and ending on September 23, 2022, players simply share photos or videos of your cat, dog or other pet reacting to or posing alongside Stray gameplay on PlayStation on Twitter or Instagram using the hashtag #StrayReactions.*
At the end of this submission window, we’ll select our favorite curious kitten videos and tail-wagging photos into a digital photo book to present to the ASPCA, along with a $25,000 donation. We’ll also include some of the posts in a feed that we’ll share on our blog and social channels.
It’s that simple! We can’t wait for your pets to play Stray with you.